Dandyism in the Aristocracy: How the Dukes of Osuna Established Their Style
In the dazzling court of the 18th century, dandyism among the Spanish aristocracy reached its peak, and at the center of this phenomenon were the imposing Dukes of Osuna. The history of this noble family is an explosive mix of extreme wealth, extravagance, and an ostentatious lifestyle that left a lasting mark on the collective memory of the nation. Who were the Osuna really, and how did they become the kings of aristocratic dandyism?
The Dukes of Osuna, whose lineage dates back to the 15th century, rose to become one of the most powerful houses in Spanish nobility. Their wealth was immeasurable. According to documents from the time, their fortune was fueled by extensive estates, mines, and businesses in silver trade. In 1620, the first Duke of Osuna, Don Pedro Téllez-Girón, received the distinction of Grande de España, a title that not only denoted power but also a level of opulence unimaginable for that era.
Descriptions of life in the Palace of Osuna are worthy of a fairy tale, but often overshadowed by rumors of excess. From luxurious banquets with exotic dishes brought from distant lands to splendid parties in their gardens, where flowers cost more than a farmer's wage for an entire year, the life of the Osuna was a spectacle. It was said in their close circles that the duchess would spend whole days selecting the most extravagant outfits, crafted by the best designers from Paris and London. It was a symbol of status, but also a way to scandalize the old Spanish aristocracy, which looked on with envy and disdain.
However, not everything was glitter and glamour. The history of the Osuna is also marked by conflicts and tensions. The noble house, despite its extraordinary wealth, had to face rivalries with other aristocratic families. The House of A...