The House of Osuna was founded in the 16th century, and its first titleholder, Juan Manuel Pérez de Guzmán y de la Cerda, received the title in 1564. Over time, the Dukes of Osuna became one of the most influential families in Spain, not only due to their wealth derived from extensive agricultural and livestock properties but also because of their commitment to the arts and culture. From their palace in the Villa de Osuna, in the province of Seville, the dukes established themselves as patrons of artists, which contributed to their image of sophistication.
The fashion of the Dukes of Osuna not only reflected the opulence of their status but was also marked by the trends of each era, from the Renaissance to the Baroque. In the Spanish Renaissance, clothing was characterized by its complexity and richness of detail. The fabrics used were of high quality, including silks, velvets, and brocades. Men, for example, typically wore fitted doublets that accentuated their figures, paired with breeches and a long cloak that conveyed an air of distinction. The Dukes of Osuna, in particular, were known for their elaborate outfits, often adorned with gold and silver embroidery, which not only showcased their wealth but also their taste for elegance.
The women of the House of Osuna, for their part, adopted styles that reflected both the fashion of the time and their elevated status. The dress was one of the most representative garments of their attire. The fabrics used were often of high quality, and the styles varied significantly throughout the different periods, showcasing their noble lineage and the latest trends.